Client Spotlight - Pressed Roots
“Pressed Roots is a Dallas-based hair salon, that aims to provide quality blowout and treatment services to those with highly textured hair. ”
Photo by JAKE DEAN - Dallas Business Journal
This week we're putting the spotlight on our new client Pressed Roots! Pressed Roots is the first national chain of hair salons that focuses on the care and styling of highly textured hair. Their team of highly trained stylists works to provide healthy hair care services, education, and products to those with textured hair across the country. Find their website here!
Beauty Independent feature:
Piersten Gaines is out to reinvent salons for the textured hair community with a mix of knowledge, customer service, class and fun. So far, it seems to be working. Her concept Pressed Roots, which specializes in blowdry and silk press services, is scaling fast. After opening a Dallas salon in March 2020 to a sold-out first weekend, the pandemic forced the location to shut down for two months and dampened traffic, but demand has come roaring back. Early this year, Pressed Roots added a location in nearby Plano. A total of 10 locations are scheduled to open by the end of 2024.
“Of course, Drybar has existed and luxury salons have existed, but a salon like this that was built with this demographic in mind is quite new,” says Gaines. “All of our stylists have been highly trained on different types of textured hair because not all textured hair is created equal. Most of the other salons who do know how to deal with texture are not as professional or as highly focused on customer service as we are.” Keep reading…
